1% for the Planet: Who They Are, What They Do, and How You Can Support Them

January 05, 2020

1% for the Planet: Who They Are, What They Do, and How You Can Support Them

You may have seen the 1% for the Planet logo at the bottom of our website or on Honest Tea packaging, but what exactly is it and why should you care? As a proud business member of 1% for the Planet, we went in depth to teach you a little bit more about the organization and hopefully make you as excited about it as we are. At Woosh Sunnies, we believe it's important to always see the big picture and keep our future bright.



Who is 1% for the Planet?


1% for the Planet was founded by Patagonia founder, Yvon Chouinard, and Blue Ribbon Files founder, Craig Mathews, in 2002. The two bonded over their appreciation for the environment and agreed to donate 1% of sales back to the planet, regardless of their profit margin. Their philosophy was simple: if you profit from resources from the Earth, you have a duty to protect those resources. Today, 1% for the Planet has over 2,000 members in 45 countries--including companies such as Brushfire Records, Klean Kanteen, New Belgium Brewing, and Woosh Sunnies--and have given over $225 million back to the planet!



What do they do?


The same model is followed for both individual and business members: join, advise, donate, and certify.

  • Join: Individuals pledge 1% of their annual salary to the environment, up to 100% of which can be fulfilled through volunteer support. Businesses pledge 1% of their sales, up to 50% of which can be fulfilled through volunteer support.
  • Advise: For both their business and individual members, 1% for the Planet provides advising, helping members connect with non-profit partners that align with their values.
  • Donate: Members donate to their chosen non-profit directly--no middle man here!
  • Certify: 1% for the Planet reviews, confirms, and certifies all donation details annually.


1% for the Planet helps members choose the right nonprofit to align with by dividing their work into 6 focuses: climate change, food, land, pollution, water, and wildlife. If you’re having trouble deciding on just onenon-profit organization to partner with--or aren’t ready to become a member just yet--you can donate to an issue fund, which provides funding directly to the issue area of your choosing. If you want to make your donation even broader, you can also donate directly to 1% to the Planet.



1% for the Planet doesn’t just identify the main issue areas; for each of their 6 focuses, they use the expertise of their non-profit partners to develop and implement proven solutions. Some solutions are simple and easy to achieve--take public transit and other forms of alternative transportation--and others are a little more complex--securing critical habitats for threatened wildlife species. These solutions make environmental protection and advocacy accessible to everyone, regardless of time, expertise, or sphere of influence.


How can you support them?


The most effective way to support 1% for the Planet is to become a member! Whether you own a business or want to join as an individual member, all it takes is one percent to make a world of difference. If money’s tight and you’re not sure you can spare 1%, remember that a portion of your donation--up to 100% if you’re an individual member--can be fulfilled with volunteer participation. If that still sounds like too large of a commitment, you can also donate directly to 1% for the Planet or to one of their Issue Funds, outlined above.


In return for your support, you get to become a part of a diverse group of members and donors, find new non-profit organizations, receive branded 1% for the Planet goods to make your friends jealous and encourage them to join, and receive exclusive member discounts and invites to private events. Not to mention you can rest assured that you’ve given back to a worthy cause.



Want to do even more? Keep an eye out for the 1% for the Planet logo while shopping. In addition to Woosh Sunnies, you can use your buying power to give back by supporting brands such as Biolage, EnviroKidz, and Boxed Water.


We at Woosh Sunnies are proud to support 1% for the Planet and everything they stand for. What causes are you passionate about and how do you take action? Let us know in the comments below or reach out to us on Instagram @WooshSunnies !

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